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Jo Malone fragrance campaign shot by Tim Walker
Branding Customer Experience Marketing Style

Rethinking Luxury

by Monika Karanikolovaupdated on July 26, 2021December 4, 2019

LVMH and Max Mara Secrets Growing up, there was always this notion of luxury on a pedestal. Luxury was the ultimate idea of perfection, success, and pure form of excess. The excess was the guilty pleasure of rich and famous who could afford it and the only downside was being considered materialist and egocentric. Nonetheless, …

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