Social media campaign definition A social media campaign is a pre-planned, coordinated marketing effort to increase awareness of a product, service, or event using one or more social media platforms. A social media campaign typically involves creating and sharing engaging content, such as videos, images, and blog posts, on social media to attract and retain …
‘THE WOMEN’ CAMPAIGN ABOUT REAL BEAUTY What is real beauty? Notice how when we talk about ‘real beauty’ no one is thinking of makeup, cosmetics, or any chemicals. Instead, the conversation would go into ‘natural’ qualities, which is another dangerously misleading definition. So what is it that we consider real beauty? Dove marketing strategy ‘The …
Would you like to stay at Carrie Bradshaw’s apartment? Yes, please! Airbnb can make your dreams come true. This is another brilliant PR move just before the release of And Just Like That…, the new chapter of Sex and The City. This could easily go into one of the top experiences and great collaborations you’ll …
Concept of influencers (in advertising – someone you can recognize yourself in and trust their opinion and expertise. Ultimately, influencers are today’s word-of-mouth brand ambassadors that have used a brand’s product or services and are genuinely sharing their experience – happy or not.
The Ultimate Fashion Lover Book List 2021 The 7 fashion books to get lost into have something for every fashion lover: from business advice through marketing tips, good old romance to the classics. Whether your vacation is coming up or you are back at work, these books are your ticket to adventure. Let’s dive right …
Kim Cattrall’s SATC fashion archive As the new chapter of Sex and the City is approaching, I cannot help but think what would that look like, without the strong and spirited character of Samantha. As time passes, the four iconic characters from the series and movies live on and every SATC gal loves reliving the …
I have gathered these 7 types of social media campaigns to illustrate the purposes behind them. I hope they could give you ideas for your next campaign and practices to adopt for your fashion brand. More often than not, when someone mentions a campaign in the fashion industry is about an advertising campaign. It is …
You broke your grandma’s porcelain cup and you can never forgive yourself, I hear you say. Worry not! One of the many options for a second life for this cup is to make it into a dress! Let the porcelain dress by Li Xiaofeng inspire you and help you to forgive yourself. Li Xiaofeng is …
Case Studies of PR and Advertising Campaigns Included Did you see Gucci’s ‘Winter in the park’ Campaign? That is a question you might have heard around in the industry. Have you ever wondered what is it exactly people refer to when they speak of a new fashion campaign of a brand? A fashion campaign is …
When Orlando Dies, Family Thrives The First Fendi Couture show with fashion designer Kim Jones was on January 27, 2021. The idea behind it was an intriguing blend between Virginia Woolf’s Orlando and Bernini’s timeless marble gracing Rome’s streets to this day. These inspirations gave more than enough stories to tell and explore by revealing …
