The Real Cost of Innovation Monday Funday! This Monday I had the pleasure to attend a talk by Dennis Valle at Sapienza University. He was a guest speaker at Fashion Digital Marketing class that I attend. Just a little introduction, if you need one. Dennis Valle, senior advisor at PwC, has 23 years of experience …
Who wears haute couture and why? It is Friday evening and I’m walking through the center of Rome as I find myself climbing the stairs of an old, but perfectly preserved beautiful building at via Toscana 1. I arrive at Maison Gattinoni where I find some of my colleagues from university and our professor. We …
It’s all in your head It was just a regular Saturday, my mom, grandma and I (when I was just 10 years old) went out for a walk in this beautiful October afternoon. We were at my grandma’s neighborhood when we saw a new shop that has just opened. Some Mexican looking brand as it …
Why do we do it? Brands usually talk about our needs all the time. They care about the need of the customer, they provide for our need, their whole existence is on theory based on the buyers need. How many of them really mean it? What do we really need? Shopaholic ─ a compulsive shopper …
Bird’s-eye view on Green Fashion Week at Rome The sixth edition of Green Fashion Week came to its end, but no need to be sad. I believe we are just in the beginning of an enchanting story. A story that began taking shape at Dubai and continued evolving while making stops at Abu-Dhabi, Milan, Los …
