Have you been avoiding sequins? As we know they are not a desirable material for a plastic-free planet. Great news for all of us who love some sparkle in our lives and more importantly in our clothes! Now we get to look forward to a sustainable way of creating clothes with sequins thanks to Stella …
Concept of influencers (in advertising – someone you can recognize yourself in and trust their opinion and expertise. Ultimately, influencers are today’s word-of-mouth brand ambassadors that have used a brand’s product or services and are genuinely sharing their experience – happy or not.
You broke your grandma’s porcelain cup and you can never forgive yourself, I hear you say. Worry not! One of the many options for a second life for this cup is to make it into a dress! Let the porcelain dress by Li Xiaofeng inspire you and help you to forgive yourself. Li Xiaofeng is …
Case Studies of PR and Advertising Campaigns Included Did you see Gucci’s ‘Winter in the park’ Campaign? That is a question you might have heard around in the industry. Have you ever wondered what is it exactly people refer to when they speak of a new fashion campaign of a brand? A fashion campaign is …
Thoughts on Fast Fashion Couture and Co-Branding H&M and Giambattista Valli created the oxymoron of the century: Fast Fashion Couture?! H&M has definitely contributed to fast fashion luxury becoming a ‘thing’ and entering this century’s dictionary and now they are attempting a new height of controversy. In a time when we are finally having conversations …
