4 Strategies for Coming out of a crisis as a winner + Case Study If a few months ago the discussion about the efficiency of the fashion industry was looked from afar and with curious eyes, now everyone is buying a ticket to get on the sustainability train. According to the study, 9% of companies …
Business hasn’t been ‘normal’ for months now. As a brand owner, as well as a human being, at such uncertain times, in the midst of a global pandemic, every one of us is shaken to the core. You may be wondering what to focus on when creating your marketing strategy? How should you approach brand …
LVMH and Max Mara Secrets Growing up, there was always this notion of luxury on a pedestal. Luxury was the ultimate idea of perfection, success, and pure form of excess. The excess was the guilty pleasure of rich and famous who could afford it and the only downside was being considered materialist and egocentric. Nonetheless, …
FTC finally presents Influencer-friendly disclosure guide To set the record straight, if there is anyone still in doubt of social media influence and in particular, with the influencer marketing, the following data should help: ‘In 2018, the global influencer marketing platform market was valued at 137 million U.S. dollars. It is expected to further grow …
The Real Cost of Innovation Monday Funday! This Monday I had the pleasure to attend a talk by Dennis Valle at Sapienza University. He was a guest speaker at Fashion Digital Marketing class that I attend. Just a little introduction, if you need one. Dennis Valle, senior advisor at PwC, has 23 years of experience …
Why do we do it? Brands usually talk about our needs all the time. They care about the need of the customer, they provide for our need, their whole existence is on theory based on the buyers need. How many of them really mean it? What do we really need? Shopaholic ─ a compulsive shopper …
