Building a strong brand image is the highest priority in the dynamic world of sustainable fashion. One key metric often overlooked is the Pass-Along Rate (PAR). In this article, we’ll dive deep into the meaning of PAR, its connection to word-of-mouth (WOM) marketing, and how you can leverage it in 2025 through social media. We’ll …
‘What is a campaign activation?’- I hear you ask. I decided to illustrate it for you. We’ll first look at the campaign activation definition, then I’ll show you an example of a campaign activation strategy that I came up with when planning my recent trip to Venice. By the end of this article, you will …
‘THE WOMEN’ CAMPAIGN ABOUT REAL BEAUTY What is real beauty? Notice how when we talk about ‘real beauty’ no one is thinking of makeup, cosmetics, or any chemicals. Instead, the conversation would go into ‘natural’ qualities, which is another dangerously misleading definition. So what is it that we consider real beauty? Dove marketing strategy ‘The …
Case Studies of PR and Advertising Campaigns Included Did you see Gucci’s ‘Winter in the park’ Campaign? That is a question you might have heard around in the industry. Have you ever wondered what is it exactly people refer to when they speak of a new fashion campaign of a brand? A fashion campaign is …
When Orlando Dies, Family Thrives The First Fendi Couture show with fashion designer Kim Jones was on January 27, 2021. The idea behind it was an intriguing blend between Virginia Woolf’s Orlando and Bernini’s timeless marble gracing Rome’s streets to this day. These inspirations gave more than enough stories to tell and explore by revealing …
22 Dreamy Photos from Margarita Kareva, an Amazing Russian Photographer and Storyteller Margarita Kareva is a Russian photographer, living in Ekaterinburg and traveling for photoshoots all over the world. She is known for her fairytale photography. Always bringing different magical stories to life. She works with props during her photoshoots and also very often does …
