Building a strong brand image is the highest priority in the dynamic world of sustainable fashion. One key metric often overlooked is the Pass-Along Rate (PAR). In this article, we’ll dive deep into the meaning of PAR, its connection to word-of-mouth (WOM) marketing, and how you can leverage it in 2025 through social media. We’ll …
‘What is a campaign activation?’- I hear you ask. I decided to illustrate it for you. We’ll first look at the campaign activation definition, then I’ll show you an example of a campaign activation strategy that I came up with when planning my recent trip to Venice. By the end of this article, you will …
Have you been avoiding sequins? As we know they are not a desirable material for a plastic-free planet. Great news for all of us who love some sparkle in our lives and more importantly in our clothes! Now we get to look forward to a sustainable way of creating clothes with sequins thanks to Stella …
Social media campaign definition A social media campaign is a pre-planned, coordinated marketing effort to increase awareness of a product, service, or event using one or more social media platforms. A social media campaign typically involves creating and sharing engaging content, such as videos, images, and blog posts, on social media to attract and retain …
Concept of influencers (in advertising – someone you can recognize yourself in and trust their opinion and expertise. Ultimately, influencers are today’s word-of-mouth brand ambassadors that have used a brand’s product or services and are genuinely sharing their experience – happy or not.
Business hasn’t been ‘normal’ for months now. As a brand owner, as well as a human being, at such uncertain times, in the midst of a global pandemic, every one of us is shaken to the core. You may be wondering what to focus on when creating your marketing strategy? How should you approach brand …
FTC finally presents Influencer-friendly disclosure guide To set the record straight, if there is anyone still in doubt of social media influence and in particular, with the influencer marketing, the following data should help: ‘In 2018, the global influencer marketing platform market was valued at 137 million U.S. dollars. It is expected to further grow …
