Building a strong brand image is the highest priority in the dynamic world of sustainable fashion. One key metric often overlooked is the Pass-Along Rate (PAR). In this article, we’ll dive deep into the meaning of PAR, its connection to word-of-mouth (WOM) marketing, and how you can leverage it in 2025 through social media. We’ll …
Would you like to stay at Carrie Bradshaw’s apartment? Yes, please! Airbnb can make your dreams come true. This is another brilliant PR move just before the release of And Just Like That…, the new chapter of Sex and The City. This could easily go into one of the top experiences and great collaborations you’ll …
Concept of influencers (in advertising – someone you can recognize yourself in and trust their opinion and expertise. Ultimately, influencers are today’s word-of-mouth brand ambassadors that have used a brand’s product or services and are genuinely sharing their experience – happy or not.
Business hasn’t been ‘normal’ for months now. As a brand owner, as well as a human being, at such uncertain times, in the midst of a global pandemic, every one of us is shaken to the core. You may be wondering what to focus on when creating your marketing strategy? How should you approach brand …
FTC finally presents Influencer-friendly disclosure guide To set the record straight, if there is anyone still in doubt of social media influence and in particular, with the influencer marketing, the following data should help: ‘In 2018, the global influencer marketing platform market was valued at 137 million U.S. dollars. It is expected to further grow …
