Building a strong brand image is the highest priority in the dynamic world of sustainable fashion. One key metric often overlooked is the Pass-Along Rate (PAR). In this article, we’ll dive deep into the meaning of PAR, its connection to word-of-mouth (WOM) marketing, and how you can leverage it in 2025 through social media. We’ll …
Social media campaign definition A social media campaign is a pre-planned, coordinated marketing effort to increase awareness of a product, service, or event using one or more social media platforms. A social media campaign typically involves creating and sharing engaging content, such as videos, images, and blog posts, on social media to attract and retain …
Would you like to stay at Carrie Bradshaw’s apartment? Yes, please! Airbnb can make your dreams come true. This is another brilliant PR move just before the release of And Just Like That…, the new chapter of Sex and The City. This could easily go into one of the top experiences and great collaborations you’ll …
Concept of influencers (in advertising – someone you can recognize yourself in and trust their opinion and expertise. Ultimately, influencers are today’s word-of-mouth brand ambassadors that have used a brand’s product or services and are genuinely sharing their experience – happy or not.
Case Studies of PR and Advertising Campaigns Included Did you see Gucci’s ‘Winter in the park’ Campaign? That is a question you might have heard around in the industry. Have you ever wondered what is it exactly people refer to when they speak of a new fashion campaign of a brand? A fashion campaign is …
4 Strategies for Coming out of a crisis as a winner + Case Study If a few months ago the discussion about the efficiency of the fashion industry was looked from afar and with curious eyes, now everyone is buying a ticket to get on the sustainability train. According to the study, 9% of companies …
Business hasn’t been ‘normal’ for months now. As a brand owner, as well as a human being, at such uncertain times, in the midst of a global pandemic, every one of us is shaken to the core. You may be wondering what to focus on when creating your marketing strategy? How should you approach brand …
LVMH and Max Mara Secrets Growing up, there was always this notion of luxury on a pedestal. Luxury was the ultimate idea of perfection, success, and pure form of excess. The excess was the guilty pleasure of rich and famous who could afford it and the only downside was being considered materialist and egocentric. Nonetheless, …
It’s all in your head It was just a regular Saturday, my mom, grandma and I (when I was just 10 years old) went out for a walk in this beautiful October afternoon. We were at my grandma’s neighborhood when we saw a new shop that has just opened. Some Mexican looking brand as it …
Having the Ultimate Client Experience at a Luxury Fashion House Do you think you have mastered shopping? Would you say you always know where to go and what you are looking for? If the answer is “Yes!”, how much of that feeling would you attribute to really needing an item and how much to needing …
