Having the Ultimate Client Experience at a Luxury Fashion House
Do you think you have mastered shopping? Would you say you always know where to go and what you are looking for? If the answer is “Yes!”, how much of that feeling would you attribute to really needing an item and how much to needing to show off the brand name on top of it or even simply knowing that it’s there on the inside of your jacket or shirt? What does really bring value to a product?
Undoubtedly, one of the main factors is client experience! Even though Givenchy is part of the LVMH group since 1988, this luxury fashion house founded by Hubert James Taffin de Givenchy in 1952 has a rich history enriched by glorious public figures. Being in business for more than 40 very successful years, Givenchy leaves the house in the hands of next generation of designers, among which John Galliano, Alexander McQueen, Julien MacDonald, and Riccardo Tisci. As of spring 2017, Clare Waight Keller became the new artistic director of Haute Couture and women’s and men’s ready-to-wear.
This beautiful evening night in Rome, I went to a private cocktail party introducing the SS2018 collection that had just arrived at their shop located in Rome right next to Piazza del Popolo. My friend and I were greeted warmly at the door and asked for our surnames. That feeling…wondering: “I’m I on the list?” It’s still new for me. And so we have gained access.
It’s all about you
Next, we are offered a glass of white wine from this nice looking Italian gentleman and after greeted from the rest of the stuff. After looking around the front part of the shop, we went at the back where we talked to the manager, exchanged few jokes and introduced each other.
Belonging to something greater
He gave us some interesting facts about the shop. This is the first Givenchy shop in Rome. They combined modernity with flavor of the ancient Rome as when you enter you can see the mosaic on the floor and when you go at the back part you can see how they created sense of timelessness through the old stone walls and wood ceilings and combined that with furniture in statement colors. Clearly flattering to Rome and its citizens that Givenchy acknowledges this key location. Then he told us that at the front is the more formal wear and at the back the more casual pieces of the collection. If needed, he was ready to provide us with more information. We could ask anything.
Opening Pandora’s Box
Now, that we feel at home, we look around the shop with our glasses of wine or cranberry juice (the nice gentlemen walking around were making sure you have a new glass every now and then). After, we saw the men’s collection, we went back to the first room of the shop, where we met Djuli, sales assistant, the conversation is always interesting when you gather a group of four women from four different countries. She was very nice, talkative and helpful. Once she saw me looking at the bags, she offered to let me try it on. Why not? I’m looking at this mini Pandora box bag with smooth red rigid leather with metal GIVENCHY at the front while she is taking its strap out and handing it over to me. I try it on with its metal strap and it looks so chic! Then Djuli is letting me know that there is also another removable shoulder strap in black with red printed GIVENCHY PARIS logo and star motif. So you can wear it with formal outfits as well as more casual ones. What can be better? …I give it back to Djuli.
Now that the box is closed only hope is left in
Now I can’t stop thinking. I actually have the same color shoes… After a while taking pictures and trying out garments we decide to leave. Thus, we receive gift bags— white paper bag with the logo in which there is a little golden cosmetic bad with few Givenchy Beauty samples (face cream, fluid foundation, lipstick, eau de parfum for her and eau de toilette for him). Can you stay indifferent?
You know you want to return