4 Strategies for Coming out of a crisis as a winner + Case Study If a few months ago the discussion about the efficiency of the fashion industry was looked from afar and with curious eyes, now everyone is buying a ticket to get on the sustainability train. According to the study, 9% of companies …
Business hasn’t been ‘normal’ for months now. As a brand owner, as well as a human being, at such uncertain times, in the midst of a global pandemic, every one of us is shaken to the core. You may be wondering what to focus on when creating your marketing strategy? How should you approach brand …
22 Dreamy Photos from Margarita Kareva, an Amazing Russian Photographer and Storyteller Margarita Kareva is a Russian photographer, living in Ekaterinburg and traveling for photoshoots all over the world. She is known for her fairytale photography. Always bringing different magical stories to life. She works with props during her photoshoots and also very often does …
LVMH and Max Mara Secrets Growing up, there was always this notion of luxury on a pedestal. Luxury was the ultimate idea of perfection, success, and pure form of excess. The excess was the guilty pleasure of rich and famous who could afford it and the only downside was being considered materialist and egocentric. Nonetheless, …
Thoughts on Fast Fashion Couture and Co-Branding H&M and Giambattista Valli created the oxymoron of the century: Fast Fashion Couture?! H&M has definitely contributed to fast fashion luxury becoming a ‘thing’ and entering this century’s dictionary and now they are attempting a new height of controversy. In a time when we are finally having conversations …
It’s all in your head It was just a regular Saturday, my mom, grandma and I (when I was just 10 years old) went out for a walk in this beautiful October afternoon. We were at my grandma’s neighborhood when we saw a new shop that has just opened. Some Mexican looking brand as it …
Having the Ultimate Client Experience at a Luxury Fashion House Do you think you have mastered shopping? Would you say you always know where to go and what you are looking for? If the answer is “Yes!”, how much of that feeling would you attribute to really needing an item and how much to needing …
