Building a strong brand image is the highest priority in the dynamic world of sustainable fashion. One key metric often overlooked is the Pass-Along Rate (PAR). In this article, we’ll dive deep into the meaning of PAR, its connection to word-of-mouth (WOM) marketing, and how you can leverage it in 2025 through social media. We’ll …
‘What is a campaign activation?’- I hear you ask. I decided to illustrate it for you. We’ll first look at the campaign activation definition, then I’ll show you an example of a campaign activation strategy that I came up with when planning my recent trip to Venice. By the end of this article, you will …
Have you been avoiding sequins? As we know they are not a desirable material for a plastic-free planet. Great news for all of us who love some sparkle in our lives and more importantly in our clothes! Now we get to look forward to a sustainable way of creating clothes with sequins thanks to Stella …
Social media campaign definition A social media campaign is a pre-planned, coordinated marketing effort to increase awareness of a product, service, or event using one or more social media platforms. A social media campaign typically involves creating and sharing engaging content, such as videos, images, and blog posts, on social media to attract and retain …
‘THE WOMEN’ CAMPAIGN ABOUT REAL BEAUTY What is real beauty? Notice how when we talk about ‘real beauty’ no one is thinking of makeup, cosmetics, or any chemicals. Instead, the conversation would go into ‘natural’ qualities, which is another dangerously misleading definition. So what is it that we consider real beauty? Dove marketing strategy ‘The …
Would you like to stay at Carrie Bradshaw’s apartment? Yes, please! Airbnb can make your dreams come true. This is another brilliant PR move just before the release of And Just Like That…, the new chapter of Sex and The City. This could easily go into one of the top experiences and great collaborations you’ll …
Concept of influencers (in advertising – someone you can recognize yourself in and trust their opinion and expertise. Ultimately, influencers are today’s word-of-mouth brand ambassadors that have used a brand’s product or services and are genuinely sharing their experience – happy or not.
I have gathered these 7 types of social media campaigns to illustrate the purposes behind them. I hope they could give you ideas for your next campaign and practices to adopt for your fashion brand. More often than not, when someone mentions a campaign in the fashion industry is about an advertising campaign. It is …
You broke your grandma’s porcelain cup and you can never forgive yourself, I hear you say. Worry not! One of the many options for a second life for this cup is to make it into a dress! Let the porcelain dress by Li Xiaofeng inspire you and help you to forgive yourself. Li Xiaofeng is …
Case Studies of PR and Advertising Campaigns Included Did you see Gucci’s ‘Winter in the park’ Campaign? That is a question you might have heard around in the industry. Have you ever wondered what is it exactly people refer to when they speak of a new fashion campaign of a brand? A fashion campaign is …
