Redefining Luxury One Story At A Time
FTC finally presents Influencer-friendly disclosure guide To set the record straight, if there is anyone still in doubt of social media influence and in particular, with the influencer marketing, the following data should help: ‘In 2018, the global influencer marketing platform market was valued at 137 million U.S. dollars. It is expected to further grow …
Thoughts on Fast Fashion Couture and Co-Branding H&M and Giambattista Valli created the oxymoron of the century: Fast Fashion Couture?! H&M has definitely contributed to fast fashion luxury becoming a ‘thing’ and entering this century’s dictionary and now they are attempting a new height of controversy. In a time when we are finally having conversations …
To finding your stylish self: What is in vogue today? Fashion seizes after any sight of new but deemed be anyone who doesn’t know the history. To understand the present, one ought to know the past! Nothing new can come have you not learned about the greatest titans of the past. Hmm… I wonder… Isn’t …
The Unique Connection Boutique On a beautiful May Saturday afternoon, the rain has just settled down and the sunrays ware making their way between the clouds when I headed to via Giuseppe Gioacchino Belli 25a for the opening of the new BYD (Build Your Dress) boutique. By the time my friends and me reached the …
4 Ways to Stay True to Your Style Searching for the perfect outfit to greet the new year? Still haven’t decided whether it’s worth to splurge on a new dress, which you will just hang in your wardrobe after that special night and never put on again? I have a few suggestions to take the …
The Real Cost of Innovation Monday Funday! This Monday I had the pleasure to attend a talk by Dennis Valle at Sapienza University. He was a guest speaker at Fashion Digital Marketing class that I attend. Just a little introduction, if you need one. Dennis Valle, senior advisor at PwC, has 23 years of experience …
Who wears haute couture and why? It is Friday evening and I’m walking through the center of Rome as I find myself climbing the stairs of an old, but perfectly preserved beautiful building at via Toscana 1. I arrive at Maison Gattinoni where I find some of my colleagues from university and our professor. We …
It’s all in your head It was just a regular Saturday, my mom, grandma and I (when I was just 10 years old) went out for a walk in this beautiful October afternoon. We were at my grandma’s neighborhood when we saw a new shop that has just opened. Some Mexican looking brand as it …
Why do we do it? Brands usually talk about our needs all the time. They care about the need of the customer, they provide for our need, their whole existence is on theory based on the buyers need. How many of them really mean it? What do we really need? Shopaholic ─ a compulsive shopper …
Having the Ultimate Client Experience at a Luxury Fashion House Do you think you have mastered shopping? Would you say you always know where to go and what you are looking for? If the answer is “Yes!”, how much of that feeling would you attribute to really needing an item and how much to needing …
